What we've learned

Environmentally conscious brands shouldn't pay premiums to source "sustainable" materials. Instead they should invest in landscapes.

Should we put a number on nature? How can we tell if rangelands are regeneration is working? Can lying cows tell you it's raining?

Conservation is intrinsically valuable - but that value can't be recognised within commodity supply chains

If a single commodity supply chain penetrates a landscape it creates a massive environmental and economic distortion. Time for change.