Why
Our way of living is out of synch with the planet. We need a new paradigm. Good Growth was set up to develop a clean sheet approach to regeneration - integrating landscape restoration, business and a deeper connection to nature.
Good Growth
We're designing an integrated system to restore nature. Designed from the landscape out. Inverting conventional business design. An economic model that aligns incomes to environmental outcome. A way to reconnect to nature and landscapes.
Extractive to Regenerative
Producers to Stewards
Demand drives volume to Nature drives Volume
Transactions to Commitments
Single commodities to Total Landscape Value
A system built for landscapes
Landscapes (2021 - )
Business integration (2024 - )
Landscape uplift as an asset
(2027 - )
We started in landscapes. Working with Mongolian herding communities to regenerate the rangelands. Severe overgrazing and climate impacts combine to degrade the grasslands.
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We work with several communities in different parts of Mongolia. By end 2024 in total we cover around 357,000 hectares, implementing long term rangeland regeneration programs. Our landscape work is supported through The Regenerative Fund for Nature. Now we have started a second phase, supported by the fund, to scale to around 800,000 hectares by end 2027.
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Long term success and scalability depends on creating long term financial value for and from regeneration. We work closely with clothing brands and their supply chain partners, to build the business systems to catalyse and support regeneration at scale.
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Products and materials are not the only value streams. Long term our aim is to create financial value for landscape improvement - nature uplift and also story value. We are working with partners to build an investment fund for grasslands that creates income for land stewards that is wholly aligned with regeneration. The aim is to launch the fund in 2027.
